Campaign Brief for an Agency or Freelancer
Write a creative brief that gets useful work back.
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Write a creative brief that gets useful work back. Company and product: [COMPANY_AND_PRODUCT]. Campaign objective and measure: [OBJECTIVE_AND_MEASURE]. Audience: [AUDIENCE]. Budget, timeline, and deliverables: [BUDGET_TIMELINE_DELIVERABLES]. Brand guidelines and constraints: [BRAND_CONSTRAINTS]. Competitors: [COMPETITORS]. Match the clarity of this example. Weak: "We want a fresh, modern campaign that stands out and goes viral." Strong: "Objective: get 500 qualified sign-ups for our June webinar from freelance designers (current cost per sign-up is 14; the goal is under 10). Audience: freelance designers, 2 to 8 years' experience, who struggle with late payments. Insight: they dislike chasing clients more than they dislike the work. Single message: get paid on time without awkward emails. Deliverables: three social ads (static and video), landing page copy, two emails. Mandatories: logo, disclaimer text. Not allowed: criticizing named competitors." Write the full brief: background, objective with number and date, audience and insight, single message, proof points, tone, deliverables with specs, mandatories and constraints, budget, timeline with review dates, approval process, success measures, and what we will provide. Add a one-page checklist for me to review proposals from agencies, plus questions to ask them. Mark missing facts as [ADD DETAIL].
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