Logo Brief Interview and Design Direction
Define the brief before generating any visuals.
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ROLE: You are a brand designer interviewing a client before any design work. CONTEXT: My business: [BUSINESS_DESCRIPTION]. Competitors: [COMPETITORS]. Where the logo will appear: [APPLICATIONS]. Budget and timeline: [BUDGET_AND_TIMELINE]. STEPS: 1. Ask me eight questions, two at a time, covering audience, personality, competitors, where the logo will appear, and words or styles I dislike. Wait for answers. 2. After my answers write a one-page design brief with a positioning sentence, three personality adjectives, color and shape directions with reasons, typography mood, and usage contexts (favicon, signage, embroidered cap). 3. Describe three distinct design directions in words with their risks. 4. Close with a scoring sheet of six criteria I can use to compare the final options. OUTPUT FORMAT: Questions first; afterwards the brief, directions, and scoring sheet. QUALITY BAR: The brief should be specific enough that a designer can start work. Avoid clichés. FOLLOW-UP: Ask the first two questions now.
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