Advertising Efficiency Review Rubric
Review ad accounts for waste and opportunity.
The Open buttons send the prompt text as currently shown below to that site only when you click. Fill in the placeholders first.
Review my ad performance and score the account. Platforms: [AD_PLATFORMS]. Data for the last [PERIOD]: [PASTE_AD_DATA] (such as campaign, spend, clicks, orders, revenue). Margin: [PRODUCT_MARGIN]. Score each area from 1 to 5 with evidence and a fix: 1. Break-even versus actual return on ad spend, by campaign. 2. Budget concentration (does most spend go to what works?). 3. Audience and targeting overlap. 4. Creative testing (number of variants, fatigue). 5. Landing page match with the ad. 6. Measurement quality (attribution window, duplicated conversions). 7. Branded versus non-branded spend. 8. New customer versus existing customer share. Return a prioritized action list: stop, reduce, test, and scale, with specific campaign names from the data. Give a simple weekly review routine of five checks. Warn about conclusions drawn from small numbers (under 30 conversions). Do not guess at numbers I did not provide. Write the action list so that each item names the campaign, the change, and the number I should see within two weeks if the change worked.
Fill in before use
Optional: type your details and the prompt above updates. Nothing is saved or sent.
Replace each bracketed placeholder with your own details, then paste into Any AI or another assistant.