Weekly Store Performance Report From Exports
Turn raw numbers into a one-page business review.
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Create a weekly performance report from my store data. The data below covers [DATE_RANGE] with the previous period for comparison: [PASTE_DATA]. Goals this month: [GOALS]. Produce a one-page report with these sections: 1. Headline: one sentence on what happened. 2. Scorecard table: revenue, orders, average order value, conversion rate, sessions, new versus returning customers, refund rate, ad spend, and profit if given. Show the change versus the previous period in absolute and percent terms, with the words up, flat, or down. 3. The three things that moved most and plausible reasons, labeled as hypotheses, each with the data that supports it. 4. Top and bottom five products by revenue and by margin. 5. Risks: inventory shortfalls, rising refunds, ad efficiency. 6. Three actions for next week, each with an owner and a measure of success. Point out data-quality issues. Do not claim causes the data cannot show. Use short sentences and no jargon. Finish with the single question the data cannot answer that I should investigate.
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