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Product Unit Economics Table

Table output Has example

Find which products really make money.

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Build a unit economics table for my products. Product data (price, cost of goods, shipping, packaging, platform fees, payment fees, average discount, return rate, ad cost per order): [PRODUCT_DATA].

For each product calculate and show the formula:
1. Net revenue per unit = price - average discount.
2. Fulfilment cost = shipping + packaging.
3. Fees = platform fee + payment fee.
4. Expected return cost = return rate x loss per return.
5. Contribution margin per unit = net revenue - cost of goods - fulfilment - fees - expected return cost, and as a percent of net revenue.
6. Profit per order after ads = contribution margin - ad cost per order.
7. Break-even ROAS = net revenue / contribution margin before ads.

Output format: a table sorted by profit per order, with products that are negative or under a 10 percent margin marked. Then three products to scale, three to fix (name the lever: price, cost, shipping, or returns), and any product to drop, each with one line of evidence. Then a sensitivity table for the top five: profit per order with a 10 percent price rise and with a 10 percent cost rise.
Flag missing inputs as [ADD DATA], list assumptions, and explain in two sentences the difference between contribution margin and net profit. Analysis only, not accounting or tax advice.

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Replace each bracketed placeholder with your own details, then paste into Any AI or another assistant.

See an example result (fictional data)
Product | Price | Discount | Net revenue | COGS | Shipping | Fees | Return cost | Contribution | Margin
Linen shirt | 60 | 4 | 56 | 22 | 5 | 3.4 | 2.8 (7% x 40) | 22.8 | 40.7%
Canvas bag | 30 | 1 | 29 | 14 | 4 | 1.8 | 0.6 | 8.6 | 29.7%
Ad cost per order 12 -> profit per order: shirt 10.8; bag -3.4 (negative).
Break-even ROAS for the bag: price 29 / contribution before ads 12.0 = 2.4.
Scale: linen shirt. Fix: canvas bag (raise price or cut shipping cost). Consider dropping: none yet.
Sensitivity: price +10% on the bag adds 2.9 contribution; cost +10% on the shirt removes 2.2.
Assumptions marked; missing inputs flagged [ADD DATA]. Contribution margin is not net profit.

Illustrative only, made-up data. Your results will differ and must be reviewed.

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