Looker Studio Web Analytics Report With Annotations
Build a traffic and conversion report with commentary.
The Open buttons send the prompt text as currently shown below to that site only when you click. Fill in the placeholders first.
[VERIFY] is an editorial flag, not a blank to fill. Wherever the prompt shows [VERIFY], check that item against a reliable source before you use it.
Plan a Looker Studio report for website analytics. Site goals and key actions: [GOALS]. Analytics source and available dimensions: [ANALYTICS_SOURCE]. Campaigns running: [CAMPAIGNS]. Audience: [AUDIENCE]. Propose pages: overview, acquisition (channels), behaviour (top pages), conversions and campaigns. For each chart state the dimension, metric and the question it answers, with comparison to the previous period and arithmetic. Commentary template: what changed, why we think so (hypotheses), and what we will do. Example with invented numbers: sessions rose from 12,000 to 13,800, an increase of 1,800 or 15 percent; conversion rate fell from 3.2 to 2.9 percent, so conversions went from 384 to 400, a smaller rise than traffic. Reading: more visitors but a lower share converting. State hypotheses and the checks to test them, and avoid claiming cause from correlation. Explain data caveats: consent banners, sampling, bots and delays [VERIFY]. Add three example commentary lines and a monthly routine: refresh, review, annotate, share.
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