SWOT Analysis With Evidence and Actions
Move from a list of points to decisions.
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Create a SWOT analysis that leads to action. Business description: [BUSINESS_DESCRIPTION]. Facts about the business (finances, customers, team, assets): [INTERNAL_FACTS]. Facts about the market (trends, competitors, regulation): [EXTERNAL_FACTS]. Return: 1. A table for each quadrant with columns: Item | Evidence | Importance (1-5) | Controllable? Use only facts I gave; label items without evidence as [HYPOTHESIS]. 2. A TOWS matrix that combines quadrants into strategies: Strengths + Opportunities (use strengths to capture opportunities); Weaknesses + Opportunities (fix weaknesses to capture opportunities); Strengths + Threats (use strengths to reduce threats); Weaknesses + Threats (defend and reduce exposure). Provide at least two strategies for each. 3. A shortlist of the five actions with the highest impact and feasibility, each with an owner, a first step, a deadline, and a success measure. 4. Items to monitor with triggers. 5. Common mistakes to avoid (long lists, vague items like "good team", mixing internal and external factors). Include a short narrative for a plan (150 words). Ask me to challenge any strength that customers would not agree with.
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Strengths (evidence, importance): 4.8 average rating from 312 reviews (5); owner-operated, low overhead (3). Weaknesses: one van, so capacity is capped at 14 jobs per day (5); no booking system (4). Opportunities: landlord contracts in the area (4) [HYPOTHESIS]. Threats: national chain entering the market (4). TOWS strategies: Strengths + Opportunities - offer landlords priority service using the rating as proof. Weaknesses + Threats - add booking system and second van to defend response time. Top action: second van by March; owner: founder; measure: jobs per day from 14 to 20.
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