Create intermediate Works with: Any AI

Competitive Analysis Matrix for a Business Plan

Table output Has example

Compare competitors fairly on what customers care about.

The Open buttons send the prompt text as currently shown below to that site only when you click. Fill in the placeholders first.

Build a competitive analysis. My business and customers: [BUSINESS_AND_CUSTOMERS]. What customers value most when choosing (ranked): [BUYING_CRITERIA]. Competitors and what I know about them (verified, with sources): [COMPETITOR_INFORMATION].

Return tables:
1. Profile: Competitor | Offer | Target customer | Price level | Strengths | Weaknesses | Source of information.
2. Scoring matrix: Criteria (from the buying criteria) | Weight | Me | Competitor A | Competitor B | Competitor C. Use scores from 1 to 5 with a one-line justification and mark each as "evidence" or "judgment". Compute weighted totals showing the arithmetic.
3. Positioning map description: two axes that matter to customers (for example price and speed) and where each competitor sits, in text.
4. Gaps and opportunities: unmet needs, weak spots in competitors' offers, and how I can credibly occupy them.
5. Threats: likely responses from competitors, substitutes, and new entrants.
6. A 200-word narrative for the plan.

Rules: use only information I supplied or can be verified; mark gaps as [RESEARCH NEEDED]; do not disparage competitors or invent weaknesses. Add a method for updating the analysis each six months and sources to monitor (websites, reviews, price lists, job posts).

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Replace each bracketed placeholder with your own details, then paste into Any AI or another assistant.

Criteria | Weight | Me | Chain A | Local B | Evidence
Speed of visit | 30 | 5 | 3 | 2 | published lead times
Price clarity | 25 | 4 | 3 | 2 | quote policies
Reviews | 20 | 4 | 3 | 4 | platform ratings (judgment)
Coverage area | 15 | 3 | 5 | 2 | websites
Guarantee | 10 | 4 | 3 | 3 | terms pages
Weighted totals: Me = 0.30x5 + 0.25x4 + 0.20x4 + 0.15x3 + 0.10x4 = 1.5 + 1.0 + 0.8 + 0.45 + 0.4 = 4.15. Chain A = 0.9 + 0.75 + 0.6 + 0.75 + 0.3 = 3.30.
Gap: coverage; opportunity: price clarity. Mark [RESEARCH NEEDED] for ratings.

• competitors