Market Analysis Section With Evidence Table
Describe the market using sourced facts, not guesses.
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Write the market analysis section of a business plan. Business and target market: [BUSINESS_AND_MARKET]. Geography: [GEOGRAPHY]. Customer segments: [SEGMENTS]. Data and sources I have (with links or citations): [DATA_AND_SOURCES]. Questions I still need to answer: [OPEN_QUESTIONS]. Return: 1. An evidence table: Claim | Number or fact | Source and year | Reliability (official statistic, industry report, survey, estimate) | Notes. Only include what I supplied; mark missing items as [ADD SOURCE]. 2. Market size logic: show a bottom-up estimate with the arithmetic (number of potential customers x purchase frequency x average price) using my figures, labeled clearly as an estimate, and explain why bottom-up is more credible than quoting a huge top-down number. 3. Segmentation: who the target customers are, their needs and buying behavior (from the evidence, not from stereotypes). 4. Trends: three that affect demand (with sources), and the possible impact. 5. Barriers to entry and regulation (to be verified). 6. Research plan: five low-cost ways to fill the gaps (interviews, surveys, public data, competitor price checks, pilot). 7. A 250-word narrative that uses only the verified numbers. Do not invent statistics or sources. Highlight assumptions and the sensitivity of the plan to them.
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