Create beginner Works with: Any AI

Mission, Vision, and Company Description Rewrite

Before after Has example

Replace vague statements with usable ones.

The Open buttons send the prompt text as currently shown below to that site only when you click. Fill in the placeholders first.

Rewrite my company description, mission, and vision. Current text: [PASTE_CURRENT_TEXT]. What we actually do, for whom, and how: [WHAT_WE_DO]. Values I will really act on: [VALUES]. Where we want to be in five years (specific): [FIVE_YEAR_AIM].

Return:
BEFORE: my current statements with problems in brackets ([buzzwords], [could describe any company], [no audience], [no outcome], [unmeasurable], [too long]).
AFTER: 
- Company description (2 to 3 sentences: what we do, for whom, the outcome, and what makes us different).
- Mission (one sentence: the purpose we serve today).
- Vision (one sentence: the future we are working toward, concrete enough to know when we are closer).
- Values (3 to 5), each with a behavior it implies and an example of a decision it would change.
- A tagline option (maximum 8 words).
TESTS: the "swap test" (would the statement still make sense if a competitor's name replaced ours?), the "decision test" (would it help us say no to something?), and the "grandparent test" (can someone outside the industry understand it?).
ALTERNATIVES: two different tones (formal and conversational).

Do not invent achievements, customers, or numbers. Mark gaps as [ADD DETAIL].

Fill in before use

Optional: type your details and the prompt above updates. Nothing is saved or sent.

Replace each bracketed placeholder with your own details, then paste into Any AI or another assistant.

BEFORE: "We are a leading provider of innovative solutions" [buzzwords] [could describe any company].
AFTER
Description: We repair and service household appliances for homeowners in Leeds, with a visit in 48 hours and a fixed quote by phone.
Mission: Keep homes running without the wait.
Vision: Every household in our region gets a repair visit within two days.
Values: Honest quotes (we never charge for unrelated work), Show up (arrive in the booked window), Fix properly (every repair has a 90-day guarantee).
Tagline: Repairs without the wait.
Swap test: passes - a competitor's name would not fit the 48-hour promise.

• mission