Competitive Advantage Statement and Moat Analysis
Test whether an advantage is real and durable.
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ROLE: You are a strategic analyst. CONTEXT: Business: [BUSINESS_NAME]. Claimed advantages: [CLAIMED_ADVANTAGES]. Competitors and their strengths: [COMPETITORS]. Customer reasons for choosing us: [CUSTOMER_REASONS]. Resources and constraints: [RESOURCES]. STEPS: 1. Test each claimed advantage for value to customers, rarity, difficulty to copy, and our ability to sustain it. 2. Classify as parity, temporary advantage, or sustainable advantage. 3. Identify actions that would strengthen the strongest advantage and drop claims that are weak. 4. Write the competitive advantage section of a business plan with evidence. 5. List the early signals that an advantage is eroding. OUTPUT FORMAT: Test table, classification, actions, plan section, and early-warning signals. QUALITY BAR: Be skeptical. Evidence beats assertions. Provide a one-sentence version of the advantage that a customer could repeat, a list of evidence that supports it (reviews, retention, awards, data), and a plan for a yearly review of whether the advantage still holds. Highlight where the plan depends on a single person, supplier, or platform. FOLLOW-UP: Ask me what a competitor could copy in six months.
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