Create intermediate Works with: Any AI

Rubric for Marketing Copy

Rubric scoring Has example

Score copy on clarity, proof and fit with the audience.

The Open buttons send the prompt text as currently shown below to that site only when you click. Fill in the placeholders first.

[ADD SOURCE] [VERIFY] is an editorial flag, not a blank to fill. Wherever the prompt shows [VERIFY], check that item against a reliable source before you use it.

Score this marketing copy. Copy: [COPY]. Audience: [AUDIENCE]. Goal: [GOAL]. Brand rules: [BRAND_RULES].

Criteria, each 1 to 5: a clear single message; benefit stated for the reader; proof or evidence given, not just claims; specificity (numbers, examples); tone matched to the audience; call to action; compliance with the brand rules; and honesty, with no inflated or unverifiable claims.

Return a table with score, quoted evidence and fix for each criterion, list every claim needing substantiation [ADD SOURCE], and rewrite the headline in three ways. Show the total with its arithmetic. Check advertising and consumer rules for [REGION] [VERIFY]. Do not invent testimonials or statistics.

Add a short fairness check: does any claim compare us with competitors, and if so, is the comparison specific and provable? Does the copy make promises about results that depend on the customer? Mark each with a risk level. Provide a safer rewrite of the riskiest sentence. Remind me to keep a file of the evidence for every claim, with the date it was checked.

Fill in before use

Optional: type your details and the prompt above updates. Nothing is saved or sent.

Replace each bracketed placeholder with your own details, then paste into Any AI or another assistant.

Invented copy: "The best coffee grinder. Buy now!" Scores out of 5: single message 3; benefit for the reader 1; proof 1; specificity 1; tone 3; call to action 4; brand rules 3; honesty 2 (the word best is unsupported).
Total: 3+1+1+1+3+4+3+2 = 18 out of 40.
Claims needing substantiation: "best" [ADD SOURCE].
Headline rewrites: "Grind fresh coffee in 20 seconds"; "A grinder that fits under your cupboard"; "Even grounds, every morning".
Suggested threshold for publishing: 30 or more, with no honesty score below 4.

• marketing