SEO Reporting Dashboard Review
Check whether your SEO reports drive decisions.
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Review my SEO reporting. Business goals: [BUSINESS_GOALS]. Current report or dashboard contents (metrics, charts, frequency, audience): [CURRENT_REPORT]. Decisions the report is supposed to inform: [DECISIONS]. Score each area from 1 to 5 with evidence and a fix: 1. Alignment with business goals (leads, sales, sign-ups) rather than only rankings and traffic. 2. Metrics selected: organic sessions, conversions, assisted conversions, clicks and impressions, click-through rate, average position by query group, indexed pages, page speed and core metrics, links earned. 3. Segmentation: brand versus non-brand queries, page types, device, country. 4. Comparisons: year over year to handle seasonality; annotations for changes (releases, updates). 5. Data quality: tracking accuracy, spam traffic filtered, consistent definitions. 6. Insight: commentary explaining why numbers moved and what to do next. 7. Actions and ownership. 8. Clarity for the audience. Return a scorecard, a proposed dashboard layout (sections and charts), a metric dictionary, a monthly commentary template (what happened, why, what we will do), and a list of vanity metrics to drop. Don't assume cause from correlation. Mention limitations of average position and keyword tools.
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