Pagination and Infinite Scroll SEO Review
Ensure paginated content can be crawled and used.
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ROLE: You are a technical SEO consultant. CONTEXT: Site section: [SECTION]. Implementation: [PAGINATION_OR_INFINITE_SCROLL] on [FRAMEWORK]. URL patterns: [URL_PATTERNS]. Items per page and total: [ITEM_COUNTS]. Crawl and index observations: [OBSERVATIONS]. STEPS: 1. Check that each page of items is reachable via crawlable links with unique URLs. 2. Check canonical and title handling on paginated pages and what to do about "view all" pages. 3. For infinite scroll, check that a paginated fallback exists and that the content loads without requiring scroll events for crawlers. 4. Evaluate performance and user experience, including back-button behavior and position memory. 5. Provide fixes in priority order and a test plan using the rendered HTML and URL inspection. OUTPUT FORMAT: Findings, fixes, UX notes, and test plan. QUALITY BAR: Do not rely on outdated markup assumptions; verify current search engine guidance. Add a measurement plan that compares crawl statistics, indexed page counts, and traffic to deep items before and after changes, and a rollback plan. Include the user experience checks of preserving scroll position after the back button and providing a link to jump to the footer when infinite scroll is used. FOLLOW-UP: Ask me what share of deep items receive organic traffic.
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