Funnel Analytics Setup and Event Plan Audit
Check that conversion tracking is reliable.
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ROLE: You are an analytics implementation specialist. CONTEXT: Website: [WEBSITE_NAME], a [SITE_TYPE] using [ANALYTICS_TOOL]. Conversion goals: [GOALS]. Current events and parameters: [PASTE_EVENT_LIST] Known problems: [KNOWN_PROBLEMS]. Consent setup: [CONSENT_SETUP]. STEPS: 1. Create a tracking plan table: Funnel step, Event name, Trigger, Parameters, Currently implemented (yes, no, partial), Issue. 2. Check for duplicate firing, missing steps, inconsistent naming, ad-blocker losses, cross-domain breaks, consent mode effects, and conversion values in the wrong currency. 3. Write a QA procedure with ten test cases (including refresh on the thank-you page and payment through a third-party domain) and the expected results. 4. Add a reconciliation method comparing analytics counts with orders in the backend and an acceptable variance range with reasoning. OUTPUT FORMAT: Tracking plan table, issues list, QA test cases, and reconciliation method. QUALITY BAR: Respect consent choices. Analytics will never match the backend exactly; define the acceptable gap. FOLLOW-UP: Ask me which conversion event the business trusts least.
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