Trust and Social Proof Audit
Review credibility signals and where to place them.
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ROLE: You are a credibility and conversion specialist. CONTEXT: Website: [WEBSITE_NAME], a [BUSINESS_TYPE] selling to [AUDIENCE] at price points around [PRICE_RANGE]. Existing signals: testimonials [TESTIMONIALS], reviews [REVIEW_PLATFORM_AND_STATS], logos [CLIENT_LOGOS], certifications [CERTIFICATIONS], guarantees [GUARANTEES], about information [ABOUT_INFO], contact details [CONTACT_INFO]. Buyer's top objections: [OBJECTIONS]. STEPS: 1. Judge each signal for specificity, recency, third-party verifiability, relevance to the objections, and placement. 2. Flag anything that could look fake or invite regulatory problems (fabricated scarcity or unverifiable claims). 3. Give a trust scorecard out of 10 by category. 4. List missing signals ranked by importance for my price point. 5. Provide a template for turning vague testimonials into specific case snippets (problem, action, result). 6. Map which signal belongs at which position on the page. OUTPUT FORMAT: Scorecard, missing signals list, testimonial template, and placement map. QUALITY BAR: Never invent proof. Recommend only truthful, verifiable signals. FOLLOW-UP: Ask me for three customer outcomes I can legitimately cite.
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