Campaign Tagging and Source Report Audit
Check that traffic sources are labelled consistently.
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Audit how campaign links are tagged. Sample of tagged links and the source report: [LINKS_REPORT]. Channels we use: [CHANNELS]. Who creates links: [LINK_OWNERS]. Check naming consistency, mixed case, spaces, missing parameters, internal links tagged by mistake, and campaigns that appear as direct traffic. Estimate what share of traffic is unattributed and the likely causes. Return a table with Issue, Example, Effect on reporting and Fix, a score from 1 to 10 for tagging discipline, and a convention document of ten rules. Include a shared template for building links and a clean-up plan for historical data that does not rewrite history. Add a rule on what to do when someone forgets to tag a link. Also provide a sample table of approved values for source, medium and campaign names, a rule for shortening names, and a guide for people who send email, social posts or print codes. Include a short process for quarterly clean-up of old campaign names.
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