Meta Ads Creative Fatigue and Performance Audit
Find ads that have worn out and learn what worked.
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Audit creative performance in Meta ads. Data by ad: first date, spend, impressions, frequency, click-through rate, cost per result, results and trend by week: [CREATIVE_DATA]. Description of each ad's angle: [ANGLES]. Show for each ad the weekly series of frequency (impressions divided by reach), click-through rate and cost per result, and mark the week where results turned. Compute changes with arithmetic: cost per result from 8.00 to 11.50 is +3.50, or 43.8 percent. Identify ads whose click-through rate fell while frequency rose, the best and worst by cost per result with enough data, and which angles, formats and opening lines worked, noting where samples are too small to call. Audience changes and seasons can mimic fatigue, so distinguish creative effects from audience and season effects before concluding. Recommend a creative plan for four weeks: keep the best angle with new visuals, retire fatigued ads, and test one new angle per week. Return a table. Results depend on the market and the offer, so verify policies and settings before acting [VERIFY].
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