Google Analytics Configuration and Data Quality Audit
Check tracking set-up, filters, events and settings.
The Open buttons send the prompt text as currently shown below to that site only when you click. Fill in the placeholders first.
[VERIFY] is an editorial flag, not a blank to fill. Wherever the prompt shows [VERIFY], check that item against a reliable source before you use it.
Audit a Google Analytics set-up. Properties and data streams, events list with parameters, key events, data retention and filters, internal traffic and referral exclusions, consent settings, linked products, users and roles: [SETUP_DESCRIPTION]. Check for missing or duplicated tracking, inconsistent event names, internal traffic included, payment providers appearing as referrals, unassigned traffic, too many users with admin rights, missing links to ads accounts, and unclear definitions of key events. Order findings by effect on decisions: tracking missing or doubled first, then mislabelled traffic, then access and retention. Count findings by severity. Five-action test: perform five actions on the site and verify the expected event for each in the real-time reports [VERIFY]. Return a table with Item, Finding, Impact, Fix and Priority. Before changing anything, save a baseline record listing settings and current event counts, and keep a change log. Data processing settings and retention should be agreed with the privacy owner. Mark names and settings [VERIFY].
Fill in before use
Optional: type your details and the prompt above updates. Nothing is saved or sent.
Replace each bracketed placeholder with your own details, then paste into ChatGPT, Gemini, Claude or another assistant.