Social Ad Account Structure and Naming Review
Check clarity of campaigns and ad sets.
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Audit structure. Campaign, ad set and ad names, objectives, budgets: [ACCOUNT_STRUCTURE]. Check that objectives match goals, ad sets do not compete for the same audience, naming is consistent, budgets are not split too thinly and tracking tags are present. Recommend a simpler structure with a naming pattern. Return a table and a migration plan. Add a worked structure suggestion: one campaign per objective, no more than three ad sets per campaign with different audiences, budgets of at least ten times the target cost per conversion per ad set per day so learning is possible, naming pattern objective_audience_creative_date. Count: the account has 14 ad sets for a monthly budget of 1,000, so each gets about 2.4 a day, too thin; consolidate to four. Add a worked naming example: conversion_ukwomen2545_video_2026-05, and a register of campaigns with objective, budget, start date and owner. Review the structure monthly, merge ad sets with fewer than 50 conversions a month where possible, and pause ads with no impressions for 30 days.
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