Budget Pacing and Bid Strategy Review
Check how money is spent through the month.
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Review pacing. Daily spend and conversions for the month, budget and bid strategy: [PACING_DATA]. Calculate spend to date as a share of the monthly budget and of the days elapsed, cost per conversion by week, and days when the budget ran out early. Check that the bid strategy has enough conversion data to work, and that changes were not made too often. Return a table and recommendations. Note that learning periods affect results. Add a worked pacing calculation: budget 3,000 for a 30-day month; by day 10 spend is 1,400, which is 47 percent of the budget after 33 percent of the month; at that rate the budget ends on day 21. Cost per conversion 28 in the first ten days against a target of 25. Options: lower daily budget, narrow the highest-spend campaign, or accept earlier end if conversion cost is good. Check that the bid strategy has at least 30 conversions in 30 days for automated bidding to learn, and avoid changing budgets by more than 20 percent at once.
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