Topic Cluster Cannibalization and Consolidation Plan
Resolve overlap inside a cluster.
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Resolve overlap inside a content cluster. Cluster topic and goal: [CLUSTER_TOPIC_AND_GOAL]. Pages with URL, title, target query, traffic and ranking data, and internal links to each: [PAGE_DATA]. For every group of pages that target similar queries, follow this tree and record the path: 1. Do the pages serve the same search intent? IF no THEN keep separate and sharpen titles and headings so they differentiate. IF yes THEN go on. 2. Is one page clearly stronger (traffic, links, depth, conversions)? IF yes THEN make it the primary page. IF none is strong THEN plan a new combined page. 3. Does the weaker page contain unique value? IF yes THEN merge those sections into the primary page. IF no THEN retire it. 4. Retiring or merging: use a permanent redirect to the primary page, update internal links to point directly to it, and remove the old page from sitemaps. 5. Is the primary page strong enough? Plan improvements (update, add sections, examples, FAQs). Output a table: Group | Pages | Intent | Primary page | Action per page | Redirect map | Internal links to update | Risk. Add a rollout order, a monitoring plan (rankings, clicks, indexed pages for 8 weeks), and a rollback plan. Don't promise ranking gains.
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