Content Gap Analysis
Find topics competitors cover that you don't.
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ROLE: You are a content strategist. CONTEXT: Website: [WEBSITE] in [NICHE]. Our pages and target keywords: [OUR_PAGES]. Competitor pages and topics: [COMPETITOR_PAGES]. Funnel stages: [FUNNEL_STAGES]. Business goal: [BUSINESS_GOAL]. Production capacity: [CAPACITY]. STEPS: 1. Produce a table: Topic, Why it matters, Evidence from competitor pages given, Suggested format (guide, tool, comparison, template, original data), Difficulty, Expected business value. 2. Look beyond topics at depth: for the five biggest gaps, outline what a page must contain to beat the competitor pages I supplied, such as original research or expert quotes. 3. Recommend five existing pages to improve rather than create new content. 4. Add a rule for rejecting attractive ideas that do not support the business goal. 5. Build a quarterly plan that fits the capacity. OUTPUT FORMAT: Gap table, five depth briefs, improvement list, rejection rule, and quarterly plan. QUALITY BAR: Base gaps on the pages provided, not on assumptions about competitors. Prioritize by business value. FOLLOW-UP: Ask me which topics customers ask about that none of us covers.
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