Subscription Plan Structure Audit
Check tiers, limits and upgrade logic.
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Audit the plan structure of my subscription product. Tiers with prices, limits and features: [PLAN_TABLE]. Usage data by plan: [USAGE_DATA]. Upgrade and churn patterns: [UPGRADE_CHURN]. Check whether the tiers differ on value drivers customers recognise, whether limits push the right customers to upgrade, whether one plan is a dead zone, whether discounts for annual billing are consistent, and whether the entry plan cannibalises higher plans. Return a table with Plan, Customers, Revenue, Concern and Test, a score from 1 to 10 for clarity and economics, and two pricing experiments with the measure and sample needed. Billing and consumer rules are [VERIFY] for [JURISDICTION]. Also check whether limits are communicated before customers hit them, whether the upgrade path is clear in the product, and whether the lowest plan has a sustainable cost to serve. Suggest a way to test willingness to pay with a small survey that avoids leading questions. Then design a pricing research plan that avoids leading customers. Write a short survey of six questions about value, alternatives and willingness to pay, and an interview guide of eight questions for customers on each plan. Explain how to analyse responses, how to avoid treating stated prices as real behaviour, and how to combine research with usage data. Propose two plan structures to test, with the logic for each and the risk, including what happens to existing customers. Define a measurement plan with upgrade rate, downgrade rate, churn by plan and revenue per account, and the minimum period for judging. Add a communication plan for changes, including notice to existing customers and wording that is honest about what is changing. Billing and consumer rules are [VERIFY] for [JURISDICTION], and I should check the legal effect of any change to existing contracts with a qualified adviser. Be explicit about what this review cannot see, such as supporting documents and source records, and mark conclusions as provisional. Tax, accounting and lending rules are [VERIFY] for [JURISDICTION].
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