Customer Retention and Repeat Purchase Funnel Audit
Look beyond acquisition.
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Audit what happens after the first purchase and show how to improve it. Business and product: [BUSINESS_AND_PRODUCT]. Customer data (repeat rate, time between orders, churn, cohort retention if available): [RETENTION_DATA]. Current post-purchase communication: [CURRENT_COMMUNICATION]. Reasons customers give for leaving: [CHURN_REASONS]. Return BEFORE and AFTER. BEFORE: the current journey after purchase as a timeline (day 0 to day 365) with what the customer receives at each point, annotated with gaps in brackets ([no follow-up], [generic offer], [no onboarding], [support only on complaint], [no reason to return]). DIAGNOSIS: where customers drop out, using my data, and three likely causes with evidence needed to confirm each. AFTER: a redesigned timeline with onboarding, first-value check, usage or replenishment reminders, helpful content, a loyalty or reward idea that fits my margins, win-back messages, and feedback loops. Give message topics and timing, not full copy. MEASUREMENT: metrics for each stage, a cohort table layout, and a test plan with one change at a time. Flag the changes that cost money and show how to estimate their payback. Do not invent my data.
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