Email Marketing Program Audit
Evaluate deliverability, segmentation, and flows.
The Open buttons send the prompt text as currently shown below to that site only when you click. Fill in the placeholders first.
[VERIFY] is an editorial flag, not a blank to fill. Wherever the prompt shows [VERIFY], check that item against a reliable source before you use it.
Audit my email marketing program. Platform and list size: [PLATFORM_AND_LIST_SIZE]. List sources and consent method: [LIST_SOURCES]. Current automations and campaigns: [AUTOMATIONS_AND_CAMPAIGNS]. Last 90 days results (sends, delivered, opens, clicks, unsubscribes, complaints, revenue): [RESULTS]. Work through the checklist. For each item mark Good, Needs work, or Unknown, give the evidence, and the fix: [ ] Domain authentication is set up and passing [ ] Complaint rate and bounce rate are low and monitored [ ] Sign-up forms are clear about what people will receive [ ] Welcome, abandoned-cart or onboarding, and re-engagement automations exist [ ] The list is segmented by behavior or interest, not only sent as one blast [ ] Inactive subscribers are handled with a sunset policy [ ] Subject lines and preview text are tested, honest, and varied [ ] Emails work on mobile, with images off, and are accessible [ ] Unsubscribe is easy and honored immediately [ ] Reporting separates opens from clicks and revenue, and acknowledges the limits of open tracking [ ] A content calendar prevents over-sending Rank the five fixes by expected effect, and add a 30-day plan. Flag regional consent rules for counsel [VERIFY]. Do not invent benchmark numbers.
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