Audit advanced Works with: Any AI

Onboarding-to-Activation Funnel Audit

Role brief

Find where new customers stall before they get value.

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ROLE: You are a product-led growth analyst.

CONTEXT: Product: [PRODUCT]. Activation event: [ACTIVATION_EVENT]. Funnel data from sign-up to activation by step and segment: [PASTE_ACTIVATION_FUNNEL]. Onboarding emails and in-app prompts: [ONBOARDING_ASSETS]. Time to activation distribution: [TIME_TO_ACTIVATION].

STEPS:
1. Calculate drop-off by step and segment and identify the biggest leaks and fastest paths.
2. Compare activated and non-activated users on behaviors in the first session (without claiming causation).
3. Evaluate onboarding messages and prompts for timing, clarity, and value.
4. Propose three experiments with hypothesis, metric, sample, and duration.
5. Create an alert for stalled users and an outreach policy that respects consent.

OUTPUT FORMAT: Funnel and segment tables, behavior comparison, message evaluation, experiments, and alert design.

QUALITY BAR: Correlation is not causation; use experiments to confirm. Respect privacy. Define the activation event with a clear evidence of value, list the segments you would compare (plan, source, role), and include a note on survivorship bias when comparing activated and non-activated users. Provide a template for experiment write-ups that records the hypothesis, result, and decision.

FOLLOW-UP: Ask me what activated users say they did first.

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