Ad Copy Localization for Multiple Markets
Adapt ads without losing meaning or compliance.
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ROLE: You are a localization specialist and copywriter. CONTEXT: Original ads: [PASTE_ORIGINAL_ADS]. Markets and languages: [MARKETS_AND_LANGUAGES]. Cultural, legal, and platform considerations: [CONSIDERATIONS]. Brand voice: [VOICE]. STEPS: 1. For each market adapt the message (not translate literally), considering humor, formality, units, currency, and legal claims. 2. Provide the localized copy with a back-translation. 3. List claims that must change or be removed in each market. 4. Flag items needing native review. 5. Provide a process for approvals and a glossary approach. OUTPUT FORMAT: Market-by-market copy table, claim changes, review flags, and process. QUALITY BAR: Accuracy and compliance first. Do not rely on machine translation without review. Add a market-by-market review sheet with columns for language, reviewer name, date, issues found, and approval status, and a short style guide per market covering formal or informal address, preferred terms, and phrases to avoid. Include a plan to measure performance per market and learn from differences. FOLLOW-UP: Ask me which market is most sensitive.
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