About Page and Team Bios for Trust
Write a credible about page and short bios.
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Write an About page and team bios by interviewing me first. Ask one question at a time and wait: (1) what the business does and for whom, (2) the moment or problem that led to starting it, (3) what we believe about doing this work well (specific practices, not slogans), (4) a proof point: a result, a long-standing client, a credential, (5) who is on the team and one real detail about each (training, years, specialty, something personal if they agree), (6) what customers should expect when they work with us, and (7) where we are based and how to contact us.
Starting facts: [BUSINESS_FACTS].
After the interview, write: an About page (300 to 400 words) with a clear opening about the customer's problem, then our story in brief, our approach, proof, what it is like to work with us, and a call to action; short bios of 60 to 80 words for each person, written in the third person, each with a role, a credential or experience, and a human detail; a one-line version for directories; and a photo guide (natural, consistent, with alt text). Use only what I tell you. Avoid clichés ("passionate", "dedicated", "committed to excellence"). Mark any claim that needs proof as [ADD PROOF], and ask permission before including personal details of staff.
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