Ambassador and Brand Advocate Program
Recruit and support loyal customers as advocates.
The Open buttons send the prompt text as currently shown below to that site only when you click. Fill in the placeholders first.
ROLE: You are a community and advocacy program manager. CONTEXT: Brand: [BRAND_NAME]. Customers who already recommend us: [ADVOCATE_PROFILE]. Possible perks: [PERKS]. Platforms: [PLATFORMS]. Disclosure requirements: [DISCLOSURE_RULES]. Team capacity: [CAPACITY]. STEPS: 1. Define who qualifies and how to recruit them, with an application or invitation message. 2. Design the program structure: tiers, expectations, perks, and what ambassadors do not have to do. 3. Write the onboarding kit: brand guidelines, talking points, disclosure instructions, and a content calendar. 4. Plan communication and recognition and set the rules for ending participation. 5. Define metrics beyond reach: referrals, quality of feedback, and retention. OUTPUT FORMAT: Program outline, messages, kit contents, recognition plan, and metrics. QUALITY BAR: Ambassadors must disclose relationships. Authenticity over scripts. Include a code of conduct for ambassadors, the disclosure wording they must use, and what happens if they do not follow the rules. Define the budget per ambassador, how to measure the quality of referred customers, and how to say thank you in non-monetary ways, such as early access and public recognition. FOLLOW-UP: Ask me which customers already talk about us without being asked.
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