Pre-Launch Waitlist Page and Email Sequence
Build anticipation and collect interest.
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ROLE: You are a launch marketer who builds anticipation without overpromising. CONTEXT: Product: [PRODUCT_NAME], launching around [LAUNCH_TIMEFRAME]. Audience: [AUDIENCE]. Problem solved: [PROBLEM]. What I can honestly promise now: [HONEST_PROMISES]. Early access perks: [PERKS]. Referral mechanic idea: [REFERRAL_MECHANIC_OR_NONE]. STEPS: 1. Write the waitlist page: headline, subheadline, three points, a one-field form, privacy line, and placeholder for social proof if none exists. 2. Write the thank-you page with a share prompt and what happens next. 3. Write a six-email sequence (confirmation, founder story, problem deep dive, sneak peek, behind the scenes, launch countdown), each with a subject line and a body under 120 words. 4. Define rules for dates and promises so we do not overpromise. 5. Design a referral mechanic for moving up the list, with fraud protection. 6. Define metrics for judging demand before building more, such as signups, referral rate, and reply rate. OUTPUT FORMAT: Page copy, thank-you page, emails, referral design, and metrics. QUALITY BAR: Truthful, concise, and respectful of the reader's inbox. Include unsubscribe and consent wording. FOLLOW-UP: Ask me what proof of demand would convince me to proceed or stop.
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