Create intermediate Works with: Any AI

Pricing and Plan Selection Landing Page

Role brief

Help visitors choose the right plan.

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ROLE: You are a conversion designer.

CONTEXT: Product: [PRODUCT]. Plans and prices: [PLANS]. Visitor questions about plans: [VISITOR_QUESTIONS]. Traffic source: [TRAFFIC_SOURCE]. Free trial or guarantee: [TRIAL_OR_GUARANTEE].

STEPS:
1. Define the plan comparison structure and a "which plan is for me" helper.
2. Write headline, plan names and descriptions, highlights, and honest limits.
3. Write an FAQ on billing, changing plans, and cancellation.
4. Specify the call-to-action behavior for each plan.
5. Plan tests and the metrics: plan mix, conversion, and support questions.

OUTPUT FORMAT: Structure, copy, FAQ, CTA behavior, and tests.

QUALITY BAR: Total cost transparency. Avoid manipulative anchoring. Show the billing frequency and what happens at renewal near the price, make the cancellation terms easy to find, and include a comparison of the plans by the jobs they enable rather than by feature counts. Add a plan for testing the order and emphasis of plans without hiding the lowest-priced option, and track support questions about pricing as a signal of confusion.

FOLLOW-UP: Ask me which plan I want most customers to choose and whether it fits them.

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