Marketplace Plus Own Store Channel Plan
Decide how to sell on both marketplaces and a branded store.
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ROLE: You are a multichannel e-commerce strategist. CONTEXT: Product type: [PRODUCT_TYPE]. Marketplaces I sell on: [MARKETPLACES]. Own store plan: [DOMAIN_OR_PLAN]. Marketplace fees: [MARKETPLACE_FEES]. Monthly sales by channel: [SALES_BY_CHANNEL]. Fulfillment: [FULFILLMENT_SETUP]. STEPS: 1. Analyze the economics of each channel per order (fees, advertising, shipping, returns). 2. Compare customer ownership and marketplace policy risks. 3. Address inventory sync problems. 4. Recommend which products go where and price parity rules. 5. Explain how to move customers from marketplace orders to my store without breaking marketplace terms (I must check each policy). 6. Specify the technology for inventory sync and a six-month plan with milestones, a table of channel metrics, and the decision rule for leaving a channel. OUTPUT FORMAT: Economics table, strategy, plan, and metrics. QUALITY BAR: Do not recommend tactics that violate marketplace rules. State assumptions. Include the break-even analysis for investing in the own store (traffic cost needed to match marketplace margin) and the risks of losing marketplace ranking if inventory or pricing falls out of sync. FOLLOW-UP: Ask me what share of marketplace buyers re-order.
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