Content Pillars From Customer Questions
Derive content themes from real questions.
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Create content pillars. Business: [BUSINESS]. Customer questions: [CUSTOMER_QUESTIONS]. Goals: [GOALS]. Group the questions into four pillars, name them, describe the audience need each meets, and propose five post ideas per pillar with formats. Show the share of posts per pillar. Include proof posts, education, personality and offers. Return a table and a two-week sample calendar. Use only my questions and mark placeholders for stories. Add a worked example of a pillar table: pillar, helpful tips, share 40 percent; behind the scenes, 20 percent; customer stories, 20 percent; offers, 20 percent. Out of 20 posts a month that is 8, 4, 4 and 4, which sum to 20. Provide post ideas drawn from the customer questions I gave, and mark any that need proof or permission. Add a column showing the customer question each post idea answers, so I can check every post earns its place, and a rule to retire pillars that bring no replies after eight weeks.
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