Create advanced Works with: Any AI

Launch Campaign Plan for a New Product

Table output Has example

Coordinate teasers, launch and follow-up.

The Open buttons send the prompt text as currently shown below to that site only when you click. Fill in the placeholders first.

[VERIFY] is an editorial flag, not a blank to fill. Wherever the prompt shows [VERIFY], check that item against a reliable source before you use it.

Plan a social media campaign for a product launch. Product, price and launch date: [PRODUCT_DATE]. Audience and where they spend time: [AUDIENCE_PLATFORMS]. Assets I have or can make: [ASSETS]. Budget and team: [BUDGET_TEAM]. Goal and how I will measure it: [GOAL_MEASURE].

Create a campaign in four phases: pre-launch (four weeks to one week before), launch week, sustain (weeks two to four), and review. For each phase give the objective, post types, number of posts per platform, key messages, calls to action, and the owner. Include a launch-day hour-by-hour plan, a community management plan for comments and questions, a risk list (stock, website downtime, negative feedback), and a contingency message for each risk. Provide a measurement table with metrics, targets I set, and review dates. Do not promise results, invent testimonials, or use misleading urgency. Add a checklist for disclosures if influencers or gifted products are involved, to be checked against advertising rules [VERIFY].

Also add a pre-mortem exercise: list ten ways the launch could fail, rate likelihood and impact, and assign a preventive action to each. Provide a communication template for a delay and one for a sold-out message. Include a post-launch retrospective agenda covering what worked, what did not, and how the learning will inform the next launch. Add a budget table with planned and actual columns and a rule for pausing paid promotion if the cost per enquiry exceeds a threshold I set.

Finally, add a one-page campaign brief that summarises the goal, audience, key message, channels, timeline, owners and budget, so that everyone involved works from the same document.

Suggest a short review meeting one week after launch with three questions: what surprised us, what do we stop, and what do we double down on?

Suggest making one person responsible for approving every public message during launch week, so that nothing contradicts the plan.

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Replace each bracketed placeholder with your own details, then paste into Any AI or another assistant.

Phases (invented, new reusable lunch box)
Pre-launch (4 weeks): reveal the problem (leaking boxes); email list sign-up; behind-the-scenes posts.
Launch week: three emails, daily social posts, live Q&A on Thursday.
Sustain: customer photos with permission; restock updates.
Review: week 5 meeting.
Launch-day plan: 8:00 site check; 9:00 email; 12:00 social post; 17:00 stock check.
Risk list: stockout (set order limit); site slowdown (test); negative comment (reply template).
Measures: sign-ups, orders, returns.
Budget table: Photography 300, ads 400, samples 150, contingency 100; total 950. Pause ads if cost per sign-up exceeds the threshold I set in advance.

• social