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Competitor Benchmarking From Public Data

Table output

Compare in ways that are fair and useful.

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Plan a competitor benchmarking exercise using only public information. My account and three comparable accounts: [ACCOUNTS]. What I want to learn: [QUESTIONS]. Time available: [TIME].

Create a method: collect public follower counts, posting frequency, post types and visible engagement for the last 20 posts, calculate engagement relative to followers, and compare content themes. Provide a table template and a caution that public numbers are limited and may be distorted by paid promotion or purchased followers. Suggest what to learn from each competitor (topics, formats, tone) and what not to copy. Include ethical rules: do not scrape against platform terms, do not impersonate, and do not use private information. End with three experiments to try.

Also add a one-page summary template and a reminder to compare with similar-sized accounts, since large accounts behave differently from small ones.

Include a short worked example of the comparison table with three invented accounts and a two-sentence conclusion that mentions the limits of the data.

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