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Proposal Follow-Up Cadence

Table output Has example

Follow up without being pushy.

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[VERIFY] is an editorial flag, not a blank to fill. Wherever the prompt shows [VERIFY], check that item against a reliable source before you use it.

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Plan a follow-up cadence after sending a proposal. Typical sales cycle and decision makers: [SALES_CYCLE]. Proposal value: [VALUE]. How the proposal was delivered: [DELIVERY].

Create a schedule of five touchpoints over four weeks with the purpose and content of each: confirm receipt, offer to answer questions, share relevant evidence, address concerns, and a closing message. Draft each message under 90 words. Include an exit rule and a way to record outcomes. Provide a checklist for reviewing the proposal before following up, and advice on not pressuring or misrepresenting urgency. Mark any contract timing rules as items to verify [VERIFY].

Also add a template for a final message that closes the file politely and leaves the door open, and a note on keeping notes of every decision maker's concerns.

Keep claims truthful and verifiable, avoid guarantees about results, and flag advertising, pricing and consumer-protection points [VERIFY] for [JURISDICTION] before anything is published.

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See an example result (fictional data)
Cadence (invented, proposal sent Monday)
Day 2: confirm receipt: 'Hi Dana, did the proposal arrive? Happy to answer questions.'
Day 7: offer help: 'I added a one-page summary for your team; would a 15-minute walk-through help?'
Day 14: share evidence: a short case study with the client's permission.
Day 21: address concerns: 'Is there anything that would make this easier to approve?'
Day 28: close the loop: 'I will assume timing has changed; I will check back in the autumn unless you prefer otherwise.'
Log outcome and reasons for lost proposals.

Illustrative only, made-up data. Your results will differ and must be reviewed.

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