Create intermediate Works with: Any AI

Price Increase Communication to Customers

Structured brief Has example

Announce changes clearly and fairly.

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Plan a customer price increase announcement. Current and new prices: [CURRENT_AND_NEW_PRICES]. Reasons (costs, value added, market): [REASONS]. Effective date and contract constraints (notice periods, price locks): [CONTRACT_CONSTRAINTS]. Customer segments and relationships: [SEGMENTS]. Jurisdiction: [JURISDICTION].

Create:
1. A communication plan: who is told first (largest and most sensitive accounts, by phone), when each segment is notified relative to the notice period, and who handles questions.
2. An email (150 to 200 words): the change in plain terms, effective date, the reasons stated honestly, what customers get (including improvements), options (annual lock-in, plan change), and how to contact us. Avoid apologetic tone and avoid misleading framing.
3. A script for a call with a key account (80 words).
4. Responses to five reactions: "That's too much", "Will you keep my old price?", "I'm thinking of leaving", "Why now?", "Is this the last increase?" (honest answers only).
5. A decision tree for exceptions (long-term customers, nonprofit discounts, hardship) with approval rules.
6. A checklist: contracts reviewed for notice and legal requirements [VERIFY with a lawyer], billing system updated, support trained, FAQ prepared.
7. Metrics to watch: cancellations, downgrades, tickets.

 Do not promise price stability.

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Change: Pro plan from 40 to 44 a month (10 percent), effective 1 September; contract notice is 60 days, so send by 1 July.
Order: top 20 accounts by phone in the week of 17 June; email to all on 1 July.
Email (about 130 words): "From 1 September the Pro plan will cost 44 a month instead of 40. Costs for hosting and support have risen, and this lets us keep improving reporting, which now includes scheduled exports. If you prefer, you can lock today's price for 12 months by switching to annual billing before 31 August."
Reaction: "Is this the last increase?" Honest answer: "I cannot promise that. We will give at least 60 days' notice of any change."
Exceptions: nonprofits; approval by the account director. Review notice terms with a lawyer in [JURISDICTION] [VERIFY].

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