Pricing Page and Packaging Research Plan
Plan research on pricing without inventing numbers.
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Plan research on pricing and packaging. Product and customers: [PRODUCT_CUSTOMERS]. Current model: [CURRENT_MODEL]. Questions: [QUESTIONS]. Outline methods: customer interviews on value and alternatives, willingness-to-pay questions with their limits, van Westendorp style questions (explained), analysis of usage data by plan, and tests of packaging with prototypes. Provide the interview guide, survey questions, and analysis approach. Do not propose specific prices; define how to derive options from data. Include legal and fairness checks marked [VERIFY], for example price discrimination rules in [JURISDICTION]. Add a decision framework with trade-offs. Add an ethical checklist covering fairness, clarity of terms, and avoiding misleading anchoring, and a list of the stakeholders to involve such as finance and legal. Provide a plan for communicating pricing changes to existing customers respectfully, and a monitoring plan to watch for churn or complaints after a change. Also add a short list of the interview questions that reveal what customers compare the product with, and a note on collecting pricing data ethically, without pressuring participants. Include a plan for recording what is learned in a shared document.
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