Launch Day Communication Kit
Prepare messages for all audiences.
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Prepare a launch communication kit. Product and key benefits: [PRODUCT_AND_BENEFITS]. Launch date and audiences: [DATE_AND_AUDIENCES]. Channels: [CHANNELS]. Write: internal announcement (120 words); customer email (150 words); in-app message (40 words); social posts (3 variants, 40 words each); blog or website announcement outline; press note (150 words); sales and support talking points; FAQ (10 questions); and a status page note for issues. Include a schedule of when each goes out on launch day and who approves. Add a crisis variant if something goes wrong (acknowledge, state what we know, next update). Rules: consistent facts, no unverified superlatives, accessible formatting. Include a checklist for links, images alt text, and contact points. Mark unverified claims [ADD PROOF]. Add a run sheet by hour for launch day with who sends what, a holding statement for unexpected problems, and a rule that all external messages are checked against the fact sheet for dates, prices, and claims before sending.
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