Create intermediate Works with: Any AI

SEO Brief for Refreshing an Old Post

Table output

Decide what to change and measure the result.

The Open buttons send the prompt text as currently shown below to that site only when you click. Fill in the placeholders first.

Create a refresh brief for an old article. URL and publication date: [URL_DATE]. Current performance data I have (impressions, clicks, position, conversions): [PERFORMANCE]. The article text (paste or summarise): [ARTICLE]. Search results now: [CURRENT_RESULTS].

Diagnose why the article may have declined: outdated facts, intent shift, thin sections, competitors, or technical issues. Provide a table of changes to make with the reason, effort, and expected effect, labelled as hypotheses. Suggest a new outline, which sections to cut, update or add, and a rule for keeping the URL. Add a checklist: update facts and dates, fix broken links, improve the introduction, add original evidence, update images, and link internally. Plan how to measure the result after 6 to 8 weeks and what to do if nothing changes.

Also include a simple log template with the date of the refresh, what changed, and the results at four and eight weeks, and a rule not to refresh pages that already perform well without a clear reason.

Fill in before use

Optional: type your details and the prompt above updates. Nothing is saved or sent.

Replace each bracketed placeholder with your own details, then paste into Any AI or another assistant.

• seo