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SEO Brief for a Pillar Page and Cluster Plan

Table output Has example

Plan a hub page and supporting articles.

The Open buttons send the prompt text as currently shown below to that site only when you click. Fill in the placeholders first.

Create an SEO plan for a pillar page and its cluster. Main topic and business goal: [TOPIC_GOAL]. Audience questions I have collected: [AUDIENCE_QUESTIONS]. Existing content: [EXISTING_CONTENT]. Writers and capacity: [CAPACITY].

Provide the pillar page brief with title, outline, target length, and what it must link to. Then map eight supporting articles, each with a primary keyword idea, search intent, a one-sentence angle that adds something unique, and links to the pillar. Include a publishing order with reasons, a plan for updating older articles, and signals for success after three months, such as impressions, ranking range, and engagement, without promising rankings. Provide a checklist to avoid cannibalisation (two pages competing for the same query) and instructions on how to check for it using search results.

Also include a one-page tracker with the status of each article, the date linked to the pillar, and its current search performance, and a rule to review the cluster every quarter and retire articles that do not serve the topic.

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Replace each bracketed placeholder with your own details, then paste into Any AI or another assistant.

Invented cluster: home composting
Pillar: 'Home Composting: A Practical Guide' (2,500 words) linking to all supporting posts.
Supporting posts (first four): 1) What can and cannot go in a compost bin (beginner, informational); 2) Fixing a smelly compost heap (problem solving); 3) Composting in a flat with a worm bin (niche context); 4) Using finished compost in vegetable beds (outcome).
Publish order: 1, 2, 4, 3, because they answer the most common questions first.
Cannibalisation check: no two posts target the same question.
Metrics at 3 months: impressions, clicks, time on page.

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