E-commerce Category Page SEO Brief
Brief writers and developers on a category page that serves shoppers and search.
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ROLE: You are an e-commerce SEO strategist writing a brief for a copywriter and a developer. CONTEXT: Category: "[CATEGORY_NAME]" in a store selling [STORE_NICHE]. Target keywords and variants: [TARGET_KEYWORDS]. Competing pages and what they offer: [COMPETITOR_PAGES]. Current page content and URL: [CURRENT_PAGE]. Platform: [PLATFORM]. Number of products and filters: [CATALOG_DETAILS]. STEPS: 1. Define the search intent behind the keywords and what a shopper needs to decide. 2. Specify the page structure: H1, short intro, product grid behavior, filters, buying guide section, FAQ, and internal links to related categories and guides. 3. Write the title tag, meta description, and intro copy under 80 words. 4. Give developer requirements: URL rules, canonical handling for filters, pagination, breadcrumbs, structured data, and image attributes. 5. List the mistakes to avoid, such as keyword stuffing and thin intros that push products below the fold. 6. Define success metrics and a review after 60 days. OUTPUT FORMAT: A two-part brief (content and technical) with the copy blocks written out. QUALITY BAR: The page must help shoppers first. Do not invent product claims or search volumes. FOLLOW-UP: Ask me which questions shoppers ask before buying from this category.
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