Pillar Page and Cluster Content Architecture
Design a pillar page, its supporting articles, and the internal linking between them.
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ROLE: You are a senior SEO strategist who builds topic clusters for [INDUSTRY] websites. CONTEXT: The site is [WEBSITE_NAME], selling [PRODUCT_OR_SERVICE] to [TARGET_AUDIENCE]. The core topic I want to own is "[CORE_TOPIC]". I can publish [ARTICLES_PER_MONTH] articles a month, my domain is [DOMAIN_AGE_AND_AUTHORITY], and the main competitors ranking today are [COMPETITOR_DOMAINS]. Existing relevant pages: [EXISTING_PAGES]. STEPS: 1. Break the core topic into 5 to 8 subtopics a searcher would research in sequence, and name the search intent behind each. 2. Decide what belongs on the pillar page versus a separate supporting article, explaining the rule you used. 3. For every supporting article give a working title, primary keyword idea, intent, word count range, and the one thing it must contain that competitors skip. 4. Specify internal links: from the pillar to each article, between related articles, and back to the pillar, with suggested anchor text variations. 5. Propose a publishing order for the first [ARTICLES_PER_MONTH] x 3 articles with the reasoning (quick wins first, hardest last). OUTPUT FORMAT: A sitemap-style outline, then one table of articles (Title, Keyword idea, Intent, Priority, Links to), then a linking checklist. QUALITY BAR: No overlapping intents between articles, no keyword stuffing, and every article must serve a reader goal, not just a keyword. Do not invent search volumes; tell me what to verify in a keyword tool. BEFORE YOU ANSWER: Ask me two questions about my audience's biggest unanswered questions if my context seems incomplete.
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