Post-Purchase Email Series for a Handmade Goods Shop
Keep customers informed and build relationships.
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Create a post-purchase series for a handmade goods shop. Products and typical lead time: [PRODUCTS_LEAD_TIME]. Shipping and care information: [SHIPPING_CARE]. Review and referral policy: [REVIEWS_POLICY]. Write four emails: order confirmation with a personal note and a lead time, a shipping update with tracking placeholder, a care guide after delivery, and a gentle review request after two weeks with a link. Each should have a subject line and a body of 80 to 130 words in the maker's voice. Do not offer incentives for positive reviews, which can breach platform and advertising rules [VERIFY]. Add a plan for handling delays honestly and a template for a damaged-item response. Include a plain-text version of the confirmation. Also add an optional email to invite customers to share photos of the item in use, with a clear request for permission, and a way to learn from returns and complaints. Include a sample of the shipping update email in the maker's voice, labelled as an illustration, with placeholders for the order number and tracking link.
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