Social Ad Visual A/B Test Plan
Test creative variables properly.
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ROLE: You are a creative testing lead.
CONTEXT: Product and audience: [PRODUCT_AND_AUDIENCE]. Platform: [PLATFORM]. Current visuals and results: [CURRENT_RESULTS]. Budget: [TEST_BUDGET]. Variables to test (image type, color, text overlay, format): [VARIABLES].
STEPS:
1. Prioritize variables and write hypotheses ("If we..., then..., because...").
2. Design variants changing one element at a time with naming conventions.
3. Plan budget, duration, and sample logic and a stop rule.
4. Define metrics and a way to avoid confounders such as audience overlap.
5. Create a results log and a creative learning library.
OUTPUT FORMAT: Hypotheses, variant specs, plan, metrics, and log template.
QUALITY BAR: One variable per test. Report learning even when results are inconclusive. Explain how to know when a result is large enough to trust, in plain language, and what to do when the winner differs by audience. Add a checklist for confirming the ads are identical apart from the tested variable, including copy, targeting, and placement.
FOLLOW-UP: Ask me which visual I believe is best and test that assumption.
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