Seasonal Campaign Graphic System
Design a flexible visual system for a campaign.
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Design a flexible visual system for a seasonal campaign. Campaign and season: [CAMPAIGN_AND_SEASON]. Brand assets: [BRAND_ASSETS]. Channels and formats: [CHANNELS_AND_FORMATS]. Offer and message: [OFFER_AND_MESSAGE]. Resources: [RESOURCES]. Tables: 1. Concept: Element | Decision | Reason. Cover theme, palette (hex values and how they relate to the brand palette), type, imagery style, motifs, and mood. 2. Template set: Template | Format | Layout | Text limits | Use | Variants. 3. Copy bank: Message | Short | Medium | Call to action. Use only the offer details I gave. 4. Image directions or image-generator prompts for three hero visuals, with notes on avoiding distorted text and misleading product depiction. 5. Accessibility: contrast checks, text size on mobile, alt text, captions. 6. Production plan: Task | Owner | Due | Approval. Include a schedule that finishes assets a week before launch. 7. Retirement plan: how to remove the seasonal look afterward so it does not linger. Explain how the seasonal look connects to the core brand, and give a one-page guide for non-designers: what can change, what must not, and where the master files are. Keep it feasible with the resources I listed.
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