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Brand Photography Style and Shot List

Checklist

Define a consistent imagery style.

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Define a consistent photography style and a shot list for my brand. Brand and audience: [BRAND_AND_AUDIENCE]. Personality words: [PERSONALITY_WORDS]. Where the photos will be used: [USES]. Budget and who takes the photos: [BUDGET_AND_PHOTOGRAPHER]. People, products, and locations available: [AVAILABLE_SUBJECTS].

Create:
STYLE DEFINITION (as a checklist a photographer can follow):
[ ] Light: natural or studio, soft or hard, time of day
[ ] Color: palette, saturation, editing look
[ ] Composition: angles, distance, use of negative space for text overlay
[ ] Subjects: types of people, products, settings; diversity and authenticity guidelines
[ ] Props and backgrounds
[ ] What to avoid (stock clichés, heavy filters, forced smiles)
[ ] Consistency of editing presets
SHOT LIST: 30 shots grouped by use (website hero, about page, product, process, team, social), each with description, orientation (horizontal, vertical, square), and purpose.
LOGISTICS: model release and location permission checklist, shoot-day schedule, equipment list, and backup plan.
DELIVERY: file naming, sizes, alt text approach, and an asset library structure.

Add a review checklist for selecting final images and a guide for using phone photography to extend the library between shoots.

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