Logo Usage Rules and Misuse Examples
Describe how a logo may and may not be used.
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Write logo usage rules. Logo description and versions: [LOGO_DESCRIPTION]. Backgrounds and media used: [MEDIA]. Common misuse seen: [MISUSE]. Define clear space, minimum size, preferred and alternative versions, backgrounds that work, and what is not allowed: stretching, recolouring, adding effects, placing on busy images. Write each rule in one sentence with a text description of the right and wrong example. Add a section for partners and press, a request form, and a file naming list. Provide a checklist a non-designer can follow before placing the logo. Add a one-page share sheet for external partners, with approved downloads, a short do and do not list and a contact. Suggest a naming scheme for logo files that includes colour version and format. Include a simple review checklist for printed and digital materials sent by partners before publication, and a rule for how to respond when someone has misused the logo. Finish with a short message to send to someone who has misused the logo, polite and specific, with the correct file attached.
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