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Difficult Announcement to the Team

Structured brief Has example

Share bad news with clarity and care.

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[VERIFY] is an editorial flag, not a blank to fill. Wherever the prompt shows [VERIFY], check that item against a reliable source before you use it.

Plan a difficult announcement. The news (reorganization, budget cuts, a departure, a lost client, a change in plans): [NEWS]. What is decided and what is not: [DECIDED_AND_UNDECIDED]. Who is affected and how: [AFFECTED]. Legal or confidentiality limits: [LIMITS].

Create:
1. A communication plan: who is told first, in what order, by whom, and when (a table with times).
2. The announcement script of about 200 words. It states the news in the first two sentences, gives the reason honestly, says what is known and unknown, describes support, and sets the date of the next update.
3. A Q&A of 12 likely questions with honest answers, or "we don't know yet, and here is when we will".
4. A manager briefing of five bullets.
5. A one-to-one script for the most affected people.
6. A follow-up message.
Rules: no spin, no false reassurance, no leaks before affected individuals are told, consistent messages, and no promised outcomes. Employment law may require consultation or notice for some changes (redundancies, changed terms); confirm with HR and a lawyer in [JURISDICTION] [VERIFY].

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Announcement script (about 160 words): "I have news that affects all of us. We have lost the Hartley contract, which accounts for about 20 percent of our revenue. This is decided; it starts ending on 30 June. What is not decided is how this affects our roles. No decisions about people have been made. I will update you by Friday 3 May, whatever the status. I know this is worrying. Today, ask me anything; I will tell you what I know and what I do not. Support is available: [HR contact]."
Q&A: "Will there be job losses?" Careful answer: "I cannot say yet; no decision has been taken. I will tell you as soon as I know." Employment consultation rules may apply [VERIFY].

• difficult-announcement
• structured-brief